suits

It was not until the 1950s when the brand’s founder, Hugo Boss himself passed away where the brand began to take a more stylish turn. Taken over by his two Grandchildren Jochen and Uwe Holy and the brand’s fortunes began to change. Starting with suits and tailoring, and then in the 1960s Hugo Boss established themselves as a fashion-conscious brand and their infamous Hugo Boss black label or their mainline collection began to be recognised.